Buyer personas are fictional, generalised representations of your ideal customers. They help you understand your customers (and prospective...
How do Buyer Personas Help with Lead Generation
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Category: Target Market
The Digital Marketing Strategy Pieces
The Digital Marketing landscape has and continues to change rapidly so how can you keep up? Being a visual person I thought it would be useful to...
Back to Basics Marketing Strategy
As business owners and marketers we often focus too much about how we communicate with prospects and customers. We are bombarded with the “right...
Win Back Clients – A Lost Sales Opportunity
As businesses we are often so busy chasing after new customers, that we neglect to look at what opportunities may exist with past customers that we...
Measuring Customer Satisfaction
We often hear stories about how essential it is to "create raving fans" or "a community" but how can you measure customer satisfaction aside from...