LinkedIn is an important tool for businesses but how do you effectively use the platform to generate leads and find new clients and customers. In a...
LinkedIn Lead Generation
read more
Category: Lead Generation
Places to Research a Prospect Before the First Meeting
Lead Generation is only the first step. How do you go about ensuring your first contact meeting is a success? Thanks to Emma Brudner from the...
Email Marketing Is Not Dead
There has been a lot of debate over the last couple of years about whether Email Marketing is still an effective marketing strategy for selling...
5 Steps for Your Marketing Strategy
To win more new clients, make them more profitable - and keep them longer - we know we need to effectively market our business, products and...
Your Target Market
For any business to succeed, it needs sufficient customers to buy the products or services offered. So it's essential to take the time to evaluate...
Why Use a CRM?
There is a saying that you "can't manage what you can't measure" - and for a Business or Professional Practice that sells to other Businesses (B2B)...
Win Back Clients – A Lost Sales Opportunity
As businesses we are often so busy chasing after new customers, that we neglect to look at what opportunities may exist with past customers that we...
Why You Aren’t Winning Clients 2
In Part One of "Why do Professional Services Firms have trouble winning new clients" we outlined some of the challenges firms face in getting new...
Why You Aren’t Winning Clients 1
Do you have a Professional Services Firm like a Legal, Accounting, Engineering or Consulting Practice that sells to other businesses? Then take a...
Are You Confusing Your Prospects?
Marketing Consistency is having customers and prospects see the same look, tone and message wherever they see your Marketing communications....