Often we think of marketing and sales strategies that will increase sales and profits. However did you know putting the right marketing and sales...
Marketing Strategies that Grow the Value of Your Business
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Category: Customers
The Buyer’s Journey and What It Means
We want the prospects who are ready to buy now. But if that prospect is at the in in a different stage of the Buyers Journey, a "buy now" approach...
How Buyers Check You Out
As Professional Services Business Development specialist, I sometimes makes assumptions about what buyers do before they make a buying decision. So...
The Digital Marketing Strategy Pieces
The Digital Marketing landscape has and continues to change rapidly so how can you keep up? Being a visual person I thought it would be useful to...
Your Target Market
For any business to succeed, it needs sufficient customers to buy the products or services offered. So it's essential to take the time to evaluate...
Win Back Clients – A Lost Sales Opportunity
As businesses we are often so busy chasing after new customers, that we neglect to look at what opportunities may exist with past customers that we...