Most business owners or managers understand the need for repeat business and how important it is to look after existing clients. But research shows...
Creating an Effective Loyalty Program
read more
Category: Customer Strategy
Your Target Market
For any business to succeed, it needs sufficient customers to buy the products or services offered. So it's essential to take the time to evaluate...
Why Use a CRM?
There is a saying that you "can't manage what you can't measure" - and for a Business or Professional Practice that sells to other Businesses (B2B)...
Better Marketing with Less Overwhelm
One of the best things about being a Marketing Consultant is that I get to meet many different Practice and Business Owners every week. What...
Win Back Clients – A Lost Sales Opportunity
As businesses we are often so busy chasing after new customers, that we neglect to look at what opportunities may exist with past customers that we...
Measuring Customer Satisfaction
We often hear stories about how essential it is to "create raving fans" or "a community" but how can you measure customer satisfaction aside from...