Kym Heffernan

Kym works with Businesses and Professional Practices through The Marketing Strategy Company, to increase their revenues through analysing, improving and optimising their marketing and sales activities.
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Recent Posts

Measuring Customer Satisfaction

We often hear stories about how essential it is to "create raving fans" or "a community" but how can you measure customer satisfaction aside from sales?...

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Why You Aren't Winning Clients 1

Do you have a Professional Services Firm like a Legal, Accounting, Engineering or Consulting Practice that sells to other businesses?

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5 Ways to Stop Selling Eggs

I read an interesting article recently that really brought me back to basics on the how our customers think very differently about selling our products and...

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Are You Confusing Your Prospects?

Marketing Consistency is having customers and prospects see the same look, tone and message wherever they see your Marketing communications. Marketing...

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