Kym Heffernan

Kym works with Businesses and Professional Practices through The Marketing Strategy Company, to increase their revenues through analysing, improving and optimising their marketing and sales activities.
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Recent Posts

Simple Search Strategy

No matter what business you are in, people are searching for information, products and services relating to your business every minute of every day. In fact...

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Measuring Social Media Marketing ROI

We recently read a step by step guide on how to make more of your business’ social media on SproutSocial. We think it is a great atricle so here’s a summary...

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Know your Marketing and Sales Numbers

When setting your marketing objectives it is important to know your sales numbers. But why?

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Market Research-Based Strategy

Setting up a objectives for your marketing and sales is a good first step when creating a marketing strategy as we have shown in our last episode of the...

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Customer Experience is the new King

 I recently read an article in Sales and Marketing magazine talking about how “Customer Experience is king" is the new "Content is king”.

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New Year Marketing Strategy Review

In order to set New Year's Resolutions and goals I believe it's important to look back on the year that's passed and evaluate your businesses' marketing...

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