As businesses we are often so busy chasing after new customers, that we neglect to look at what opportunities may exist with past customers that we...
Win Back Clients – A Lost Sales Opportunity
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Author Profile
Kym Heffernan
Kym works with Businesses and Professional Practices through The Marketing Strategy Company, to increase their revenues through analysing, improving and optimising their marketing and sales activities.
RECENT POSTS
5 LinkedIn Marketing Strategy Tips
If you are selling Business-to-Business (B2B) and trying to build your reputation, grow your network or distribute great content to generate...
The Right Website Strategy
Whether you are starting a new business or have been up and running for a while, a website is one of the most important marketing tools you have. A...
Are Facebook Business Pages a Waste of Time?
I have been watching, reading and discussing this issue over the last few months with both clients and people in the Marketing Industry and have...
Measuring Customer Satisfaction
We often hear stories about how essential it is to "create raving fans" or "a community" but how can you measure customer satisfaction aside from...
Why You Aren’t Winning Clients 2
In Part One of "Why do Professional Services Firms have trouble winning new clients" we outlined some of the challenges firms face in getting new...
Why You Aren’t Winning Clients 1
Do you have a Professional Services Firm like a Legal, Accounting, Engineering or Consulting Practice that sells to other businesses? Then take a...
5 Ways to Stop Selling Eggs
I read an interesting article recently that really brought me back to basics on the how our customers think very differently about selling our...
Are You Confusing Your Prospects?
Marketing Consistency is having customers and prospects see the same look, tone and message wherever they see your Marketing communications....