What’s the secret to accelerating Business Development (or sales prospecting / growth?) While people and process usually precede systems, sales is...
How to Save Time in Your Sales Process
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Author Profile
Kym Heffernan
Kym works with Businesses and Professional Practices through The Marketing Strategy Company, to increase their revenues through analysing, improving and optimising their marketing and sales activities.
RECENT POSTS
The Best Sales CRM to Sell Better and Faster
No matter what Businness you are managing, you always have to be attracting new clients, nurture them to becoming clients and building the...
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Places to Research a Prospect Before the First Meeting
Lead Generation is only the first step. How do you go about ensuring your first contact meeting is a success? Thanks to Emma Brudner from the...
Is a Real Person There?
Too often we ourselves down by not having a process that allows us to respond quickly to enquiries – I know our business has been guilty of this in...
9 Steps to an Effective Social Media Strategy
Having an effective Social Media strategy is an important marketing tool for any business or organisation wanting to boost awareness in their brand...
The Pitfalls of a Lead Magnet
Ever hear the term Lead Magnet and wonder what it means? Put simply a Lead Magnet is a “content piece” or “content asset” that provides helpful...
Ways to Boost Revenue Next Year
The end of the old and beginning of a new year is often a reflection time (as well as having some relaxation/recharge time) for Partners, Directors...
Why You Need to Rethink Sales CRM
Selling Better and Faster is the dream of every business. A good Sales CRM system should be at the centrepiece of this but the wrong CRM can have...
Translating Your Brand Into Actual Marketing
Once your brand is defined and you're ready to take that brand to market with advertising, inbound marketing, a new website, content, and any other...
Places to Research a Prospect Before the First Meeting
Lead Generation is only the first step. How do you go about ensuring your first contact meeting is a success? Thanks to Emma Brudner from the...
How do Buyer Personas Help with Lead Generation
Buyer personas are fictional, generalised representations of your ideal customers. They help you understand your customers (and prospective...