Often we think of marketing and sales strategies that will increase sales and profits. However did you know putting the right marketing and sales...
Marketing Strategies that Grow the Value of Your Business
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Author Profile
Kym Heffernan
Kym works with Businesses and Professional Practices through The Marketing Strategy Company, to increase their revenues through analysing, improving and optimising their marketing and sales activities.
RECENT POSTS
Most Effective Facebook Ad Strategies
In our most recent episode of the Marketing Strategy Show Kym was joined by Angela Ponsford, social media strategist and co-partner of Dotti Media...
How Do You Market on a Restricted Budget
How do you get your business or brand out there with a small or limited marketing budget? In this article we will be discussing ten tips for...
4 Things You Need to Consider with Google Analytics
Google Analytics is a web based analytics service owned by Google that tracks and reports website traffic. Google launched the service in 2005 and...
The Key Steps for a Small Business Plan (Part 3)
When you are developing a small business marketing plan all the pieces like branding, website, content, social media, networking and sales process...
The Key Steps for a Small Business Plan (Part 2)
Part 2 of our Marketing Planning Key Steps Guide continues with the major considerations for the Digital Strategy and Social Media Strategy...
Building a Referral Network
Every business needs referrals or networking to allow their business / service / product to grow into a profitable endeavour, but how do you know...
The Key Steps for a Small Business Plan (Part 1)
When you are developing small business marketing plan all the pieces like branding. Website, content, social media, networking and sales process...
Sales Improvement Hacks
In a lot of businesses these days the focus is getting leads but there is no process to convert these into sales. One of the best sales improvement...
Video Marketing Tips
This article will break down video in business today and discuss the different types of videos, the different styles of video in business, some...
Making Networking Easy
No matter how good your Digital or Social Media Marketing is, many businesses need to network with other potential clients, referral...
Referrals and Cross Selling
Most firms believe that referrals and cross-selling are essential to growing this practice. The challenge is how? In 2016 ALPMA (Australasian Legal...