What happens when your digital marketing doesn't generate enough leads? What if you haven't got time yourself to keep in regular contact with your...
Turning Telemarketing into Trust
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Author Profile
Kym Heffernan
Kym works with Businesses and Professional Practices through The Marketing Strategy Company, to increase their revenues through analysing, improving and optimising their marketing and sales activities.
RECENT POSTS
Outsourcing the Ongoing Jobs
There is an endless list of ongoing tasks that you need to be completing to be satisfying the needs of your customers in order to develop your...
Engaging Event Strategy
Events can be a great resource for strengthening your client relationships and allowing your customers to connect with you on a personal level but...
Elevating Your Email Marketing
Many people assume that email is ineffective today because no one reads it or even worse its is dead as a marketing strategy. So why should you be...
Marketing Tools to Help Grow Your Business
With the multitude of Marketing tools available, implementing your marketing and sales strategy can be much simpler than it was in the past. How do...
Making the Most of Social Media
Maintaining your business’ social media presence is incredibly important. You need to respond to people talking about your brand and understand how...
Radio Advertising in 2018
The assumption of the general public dating way back to the late 1950's (with the introduction of TV in Australia) has been that radio advertising...
LinkedIn Lead Generation
LinkedIn is an important tool for businesses but how do you effectively use the platform to generate leads and find new clients and customers. In a...
Basics of Brand Strategy
A Brand Strategy is a critical component of your overall Marketing Strategy - but what is a Brand? Your Brand is essentially how you are perceived...
Cutting to the Core with Facebook Ads
Earlier this year, there was an announcement from Mark Zuckerberg about how often Facebook Business Page Posts get shown on your Business Page...
5 Reasons to Reconsider Print Marketing Today
Print is still a very important communication and branding medium for many businesses and in many cases can have an even bigger impact on your...
Promoting Yourself with Personal Branding
Why a Personal Brand? Because increasingly, people want to deal with the person behind the brand or business to understand their expertise and...