Referrals and Cross Selling

Most firms believe that referrals and cross-selling are essential to growing this practice. The challenge is how? In 2016 ALPMA (Australasian Legal Practice...

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Defining Your Sales Process

In a lot of businesses these days the focus is getting leads but there is often no process to maximise converting these into sales. One of the best sales...

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The Buyer's Journey and what it means

We want the prospects who are ready to buy now. But if that prospect is at the in in a different stage of the Buyers Journey,  a "buy now" approach may do more harm than good. Here's how to create content that will appeal to more prospects. Read More >